Ramadan demand boosts Vimto maker's H1 profits
Soft drinks group Nichols, the makers of purple fruit drink Vimto, said on Thursday it had posted a 39 percent rise in profits on the back of a surge of pre-Ramadan shipments to the Middle East.The fizzy drink, which has been distributed in the region since 1928 by Saudi’s Aujan Industries, has a near monopoly during the Holy Month, when it is used by Muslims as a quick energy boost after fasting.In an eight-week period, including pre- and post-Ramadan sales, Gulf Muslims drink eight months’ worth of Vimto sales, Aujan has said.
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